Your business can give ride-sharing arrangements a big boost by offering preferential carpool parking spaces within your car park.

What is preferential carpool parking?

  • Specially designated car parking spaces for use by registered carpool groups.
  • Assignment of car park spaces with special advantages, such as one or more of these examples:
    • Close to the building entrance
    • In a sheltered or shaded location
    • A dedicated space, where others are on a first-in basis
    • Free or discounted, where other spaces have a higher fee

 

How does this help facilitate ride-sharing?

  • Providing registered carpools with a preferred, or cheaper, car parking space helps make ride-sharing faster, more convenient, and even more affordable.
  • Offers visual evidence of your organisation’s support for those sharing rides.
  • Bolsters on-going marketing of ride-sharing where employees pass these spaces and signs daily.

Implementation considerations:

  • Preferential carpool parking works best where the demand for car parking generally exceeds the supply. If parking is generally quite easy to find on-site, with a very short walk to the building entrance, then preferential spaces will not offer many advantages.
  • Preferential carpool parking needs to be part of a larger ride-share promotion strategy, such as Connect’s Co-Hop ride-matching tool and related marketing campaigns.
  • Preferential carpool parking spaces need to be well-signed and located in a visible location regularly passed by most employees. This is important so that employees are aware of the ride-share program advantages, and so employees can help prevent unauthorised use of the spaces.
  • Some advanced planning will go a long way to avoiding unauthorised use of the spaces:
    • Use of the spaces should be limited to ‘registered carpools’ – two or more employees that have committed to carpool one or more days per week.
    • Registered carpools should be issued a numbered rear-view mirror hangtag. A simple system to track hang-tag numbers linked to employee names will allow building security or facilities staff members to follow-up unauthorised use of the spaces.
    • Most businesses find that employees tend to self-regulate unauthorised use, so systems to report abuse should be clearly communicated. Early enforcement is often key to establishing credibility up front.

Key tip

Start small by designated just 2-3 prime spaces for carpool parking. Consider hand-selecting employees that already share a ride to use these spaces. Having preferential parking spaces nearly always full early in program implementation is key to building interest and momentum. Consider a wait-list for additional spaces to generate even more program interest.

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